Today's customers value convenience: the less time and effort they spend on a purchase, the better they perceive the transaction. Following the MacInnis framework for developing conceptual contributions of summarization, integration, and delineation, we review the current consumer decision-making literature and theory to demonstrate consumers' increasing tendency to outsource decisions to AI. The purpose of this paper is to propose an updated view of consumer choice based on AI and inherent convenience addiction to smart speakers.
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